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Apr 16

Editing for Global Contexts

1. Notice the metaphors of wars and sports in the following paragraph, metaphors that are common in North American business language. What difficulties in translation might such metaphors create?

A department committee will meet for strategic planning to identify goals for surviving in light of the new policies of retrenchment. We will have to dig in to fight the misunderstanding of management about the department needs and goals. If our current funding is reduced, we will not be able to play on a level playing field with the competition. It appears that the vice president is trying to do an end run around our department manager.

2. Examine websites of embassies, such as www.china-embassy.org, and click on the “about” pages to see how countries present themselves online.

3. Search the Internet for “translation mistakes.”