«

»

Mar 31

Illustrations and Type

First, let’s look at sentence pairs to determine how revision can inappropriately change meaning. For each revision, define the change in meaning. Suggest a way to edit the first sentence in the pair to improve style without changing meaning:

  1. Technical writers are now finding themselves in roles in product design and managing the production as well. Technical writers now find roles in product design and production management.
  2. The problem involves derivation of objective methods for evaluating the effect of adriamycin on the heart. The problem derives objective methods for evaluating the effect of adriamycin on the heart.

Now, let’s look at exercises involving illustrations and type/font.

    • Look at websites that need to serve the majority of the American population, such as the United States Post Office (www.usps.com) and the IRS (www.irs.gov). What visuals do they use to attempt clear communication with such a wide variety of literacy levels?
    • Go to Winthrop’s website and examine the visuals it uses to depict your campus and student body. Do these photographs represent your institution well and accurately? What editorial suggestions do you have to make them more accurate?
    • Type a paragraph in Times Roman, then copy it and reformat it in two additional typefaces (including one in sans serif style, such as Helvetica. Compare the amount of space each one takes. Characterize the type: is it inviting? sophisticated? masculine? elegant?