Daily Archive: April 16, 2014

Apr 16

Proofreading and Translated Texts

Count and match everything you see. Compare the lengths of sentences and paragraphs. Look for cut-and-paste mistakes in English terms and phrases. Trust your instincts. Follow your company’s guidelines for presenting trademarked names. Trademark guidelines may also restrict the use of prepositions in a product name. Watch for a particular language’s rules in punctuation and …

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Apr 16

Editing for Global Contexts

1. Notice the metaphors of wars and sports in the following paragraph, metaphors that are common in North American business language. What difficulties in translation might such metaphors create? A department committee will meet for strategic planning to identify goals for surviving in light of the new policies of retrenchment. We will have to dig …

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