Monthly Archive: April 2014

Apr 21

Management and Production Exercise

You are the editor of an anthology of articles written by different writers in different locations. The anthology will be published by a small commercial press, and that press will print and bind the anthology you provide. Make policy decisions on the following issues with the goal of creating a useful, high-quality anthology that can …

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Apr 16

Proofreading and Translated Texts

Count and match everything you see. Compare the lengths of sentences and paragraphs. Look for cut-and-paste mistakes in English terms and phrases. Trust your instincts. Follow your company’s guidelines for presenting trademarked names. Trademark guidelines may also restrict the use of prepositions in a product name. Watch for a particular language’s rules in punctuation and …

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Apr 16

Editing for Global Contexts

1. Notice the metaphors of wars and sports in the following paragraph, metaphors that are common in North American business language. What difficulties in translation might such metaphors create? A department committee will meet for strategic planning to identify goals for surviving in light of the new policies of retrenchment. We will have to dig …

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Apr 07

Editing of Websites

As we get ready to start Project 4, here are some steps to try (to examine layout or other aspects) and elements to look for. Early stages (Chapter 17): planning, analyzing the audience (Figure 17.3 on p. 316), company-specific requirements (Figure 17.4 on p. 317-9), and site-specific requirements (Figure 17.5 on p. 320). Online content, …

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